PUBLIC RELATIONS FROM THE GROUND UP

OUR PLAYBOOK

When athletes, brands, and teams don’t tell their stories, their lasting impression diminishes. GRIT Public Relations builds and maintains reputations so that you can focus on performance.

  • 1. Schedule a meeting

  • 2. We create a playbook

  • 3. You get results

  • FEMALE ATHLETES

    GRIT PR helps collegiate athletes answer the question: “What do you want to be known for?” We use their answer to guide them through media training, interviews, and resulting brand amplification.

  • BRANDS

    Brands in the sports space rely on GRIT PR to execute media relations strategies, including consumer-facing launches, strategy sessions, key message development, and ongoing media relations efforts.

  • TEAMS AND LEAGUES

    Leagues and teams use GRIT PR to guide their go-to-market and media relations efforts. This includes tentpole moments such as team launches, schedule announcements, and player signings.

Our Services

  • GRIT Publics Relations provides comprehensive PR strategy and execution for all clients by focusing communications on efforts including:

    • Media and Brand Audits

    • Key Message Development

    • Media Relations Strategy

    • Media Relations Execution

    • Thought Leadership development

    • Award and Speaker submissions

    • Individual and group media training

  • This package is designed to create a one-stop shop for journalists to access all relevant information about your brand. If a journalist reaches out to you, a critical part of your follow-up is sending them a robust media kit.

  • If you are looking to add public relations support to one pitch or one upcoming news story, the One Pitch Wonder is for you. GRIT Public Relations will pitch your story to journalists and if interest is secured, GRIT PR will staff the interview. If an earned media hit is achieved, you will pay $500 for every hit, with the exception of your top three. 


    We will agree on the top three dream publications, such as Forbes, Sports Business Journal, and Insider, and these will be priced at $1,000, $2,000, and $3,000, respectively. For reference, a full-size, color advertisement in Sports Business Journal cost over $18,000 in 2018.

  • For collegiate athletes, GRIT does not operate on a retainer and instead takes a 15% commission off of marketing opportunities that come to fruition in place of a retainer. Contracts traditionally run for the duration of a college career with a 30-day opt-out.