Ways Athletes Can Instantly Improve Their Social Media

Through working with athletes and brands, GRIT PR is uniquely positioned to understand the demands placed on a college athlete while also getting perspective on how brands think and operate. 

Based on this knowledge, here are four EASY things that all athletes can do to improve their social media instantly.

Are you a creator?

The answer is yes! Every athlete can be a creator and should have a social media profile that reflects the desire to create. There are two basic elements: your profile must be public, and it needs to be a creator account. Instagram has an easy guide to switching your profile HERE. 

Let’s work on your profile. 

One of the biggest (and easiest to fix) mistakes is when college athletes don’t put their full name in their profile. As an athlete, you need to be searchable. Think of it like a job interview; if a company has trouble finding you, they won’t keep digging and will move on to the next person on their list. 

They most certainly won’t reach out and ask for your social media links no matter how much they like you; brands most likely have hundreds of other athletes they are reviewing, especially in a marketplace setting, and don’t have the time to dig further. 

Pro Tip: If you play a sport where your number matters, put it in your profile.

The most repeated tip…

Posting consistently is a must-do. But one creator, Simon Booth, refers to it as your “golden hour.” He advises that you post consistently and at a time that is good for you and your lifestyle instead of an arbitrary time that you won’t be able to stick to.  

Follow the experts.

There is no reason that you need to do this alone. The athletes’ go-to content creator, Samantha Green, is a fantastic resource. Her Instagram is full of ideas that college athletes can learn from, and her “Athlete Creator Hotline” series is a clever way she spreads education on how to execute a NIL deal from a content creator’s standpoint. 

Another excellent follow is Pat Curran from Curran Media Co. He constantly provides examples of what athletes are doing well and what they are doing wrong while keeping his content insightful and relatable.

Every athlete is a creator, but only a few have learned how to capitalize on their platform. Follow these four easy steps, and you can elevate your content.